Esteemed members of the board, I am here today to present what I think will be the next great advance for our fashion company. And I’m sorry I have been delaying this presentation for a few days, but I’ve been trying to work out all the kinks in the app, which I’ll get to in a moment.
We all know how valuable fashion is. With our branding tie-ins with primetime dramas, we’ve been at the forefront of fashion. These shows are single-handedly responsible for our success. Gabriella Lukács, in her essay “What’s Love Got to Do with It? Love Dramas and Branded Selves,” expresses the concept that dramas are a focal point for fashion in Japanese society.
But what if we could get ahead of the ball, rather than following these shows?
Introducing Shoppr, the first predictive clothing picker! Our relationship with dramas is one of us lagging behind. With this app, we could jet ahead of the shows and make our sales before the clothing is ever even aired!
Imagine the prime examples of our target audience: people who express themselves using the clothing shown in our partner dramas. What if we both allow and encourage these consumers to buy the featured clothing before the show even airs? For the premium we’ll charge, they’ll have the ability to wear this fashionable clothing before even the actors on the show do!
In order to do this, we’ll have to create a list of fashions that will be showcased in the drama and allow our users to buy these clothes days before the show airs. If we encourage consumers to buy these clothes early for a premium, it will slowly encourage the rest of them to. All we’d have to do is take publicity shots of our actors wearing their assigned wardrobe for the week, and then we’d be able to market these clothes without even needing to showcase them on the show! It would allow us to show more clothes and require less time on the actual program dedicated to actually having these characters wearing them.
Using Shoppr, we could assign value to these brands on our own. And based on the concept on consumer fetishism, our customers would be more than happy to be on the frontlines of fashion, even before their favorite characters can!